Dart announced as presenting sponsor for KAABOO Cayman

KAABOO Cayman - a new live entertainment festival, has been launched for 2019. Dart was announced as one of the two presenting sponsors, alongside Sir Richard Branson's company, Virgin Produced.

Dart was announced this evening as one of two presenting sponsors for KAABOO Cayman, a new live entertainment festival scheduled for 15-16 February 2019.  Subject to planning approval, Dart will host the two-day event on property to the north of Kimpton Seafire Resort + Spa.

KAABOO first pioneered its innovative mix of music, comedy, art and culinary experiences at KAABOO del Mar in Southern California three years ago. Dart is partnering with KAABOO to bring a similar event to the Cayman Islands as an opportunity to attract new visitors to the destination.

“KAABOO’s target audience closely aligns with our tourism market,” says Mark VanDevelde, CEO of Dart Enterprises.  “KAABOO provides a compelling reason for a visitor to choose Cayman over other destinations. After an initial introduction to all that Cayman has to offer, the hope is KAABOO attendees will become regular visitors, returning for multiple vacations or even investing in real estate.  The intent is for KAABOO to be an annual event, bringing new visitors to our shores every year.”

KAABOO is expected to have a positive impact on the local economy, not only through increased revenues for a variety of vendors, but also by creating new business opportunities for local partners.  KAABOO’s groundbreaking approach to creating an upscale experience with world-class performances has given the brand global visibility, which the team uses to maximise international publicity for the event and destination.

“Like our sponsorship of the Cayman Alternative Investment Summit, KAABOO aligns with of our long-term strategy to support sustainable growth within Cayman’s economy,” continues VanDevelde.  “In addition to bringing new visitors to the events themselves, both initiatives have the ability to attract positive publicity for Cayman as a financial jurisdiction and a high-end tourism destination. As an example, the video of Will Smith singing La Bamba on the rooftop of The Residences at Seafire this month has had over 4 million views since he posted it on his social media channels.”

The KAABOO team has firmly established its credentials as a well-organised, professional production company through its highly-acclaimed festival, KAABOO Del Mar.

KAABOO is responsible for the execution and management of the event, while Dart takes a supporting role as presenting sponsor alongside Sir Richard Branson’s Virgin Produced.

“We are delighted to partner with Dart in bringing KAABOO to the Cayman Islands,” says Jason Felts, KAABOO Chief Brand Officer and Virgin Produced CEO.  “We share the vision of establishing KAABOO Cayman as the Caribbean’s premier entertainment event, putting Cayman on the map for sophisticated music and art lovers.”

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